United Way Announces New Name: United Way of Southeast Minnesota

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Rochester, MN – United Way of Southeast Minnesota is excited to announce a new chapter in its 100-year history.

Formerly known as United Way of Olmsted County, the new name of United Way of Southeast Minnesota reflects its expanded service area and continued commitment to Dodge, Fillmore, Olmsted, and Winona Counties.

As United Way celebrates its centennial, they remain dedicated to responding to the greatest needs in our region by inspiring people to get involved, give back, and take action. United Way envisions a resilient region defined by care and collective action where residents are healthy, households are financially secure, and young people succeed in school and life.

This new identity is a milestone in United Way’s journey to serve Southeast Minnesota comprehensively and collaboratively.

“Over the past century, our region and world have grown increasingly interconnected, and this change reflects our commitment to meeting these evolving needs. By uniting the unique strengths and addressing the distinct needs of Dodge, Fillmore, Olmsted, and Winona counties, we are building a resilient future where every individual has the opportunity to thrive. Together with our partners, donors, and volunteers, we will continue to tackle the most pressing challenges and ensure that hope and opportunity are within reach for all,” shared Jerome Ferson, President at

United Way of Southeast Minnesota.

Community members are encouraged to visit United Way of Southeast Minnesota’s new website, www.uwsemn.org, to learn more about its services and how they are shaping the future of our region.

About United Way of Southeast Minnesota

United Way of Southeast Minnesota mobilizes our community to action so all can thrive.

For 100 years, United Way of Southeast Minnesota has seen how our communities’ greatest challenges are connected — and how we can bring people and resources together to address them.

We meet basic needs today while working alongside community members to help create a better future for tomorrow.

That’s why we’re here, always listening and ready to respond. Working together with our neighbors, we’re strengthening local resilience and advancing health, youth opportunity, and financial security for all. We fund programs that make a difference; provide free resources and referrals to anyone who may need them; and collaborate and convene with multiple sectors to address challenges.

Every day, our communities show that when people unite to take action, change is possible.

Together, we're creating a future where everyone, everywhere can reach their full potential